By Beatriz Roldan Martinez
Did you know that marketing isn’t just for big companies? It can also help you give visibility to your local business, connect with the right visitors, and create meaningful experiences.
This week, we’re sharing some key marketing concepts tailored to community and regenerative tourism:
🧭 Who is your guest?
Your guests is the heart of your business. Knowing who they are helps you offer what they truly seek: authenticity, connection, and purpose.
🔍 Can everyone be your guest?
Not really. It’s important to know what type of guests you are hoping to attract: What kind of traveler is interested in your offer? What values do they share with you?
Deciding who your ideal visitor is and focusing your efforts on them is key to effective marketing.
📱 How will guests find out about your business?
Today, social media like Facebook, Instagram, and TikTok are powerful tools to show what you do. Use them with intention!
🌟 Stand out through customer service
In a world full of options, how you treat your visitors can be your greatest strength. Make them feel part of your story!
💬 Tell us:
👉 What tools do you use to promote your business?
👉 What questions do you have about tourism marketing?
📌 This content is part of an upcoming posts series and our training series for Colca Valley entrepreneurs. More practical resources coming soon!
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