By Beatriz Roldan Martinez
How can we better understand our visitors and communities? One simple tool we’ve been using in our workshops is the Empathy Map, and we’re excited to share it with you! 🙌
What is an Empathy Map?
It’s a tool that helps us imagine the experiences of a visitor or local resident by asking 5 key questions:
🔹 What do they see?
🔹 What do they hear?
🔹 What do they think and feel?
🔹 What do they say and do?
🔹 What are their pains and joys?
How to use it?
You can use the Empathy Map with your visitors or community to:
✨ Design better tourism experiences.
✨ Solve service challenges.
✨ Connect with your audience’s needs.
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